When we started in the college market, my then business partner and now internet superstar, Brian Brushwood and I realized that the difference between superstar shows and “OK” shows was as much about how the shows were promoted as anything else. So we collected and categorized hundreds of ideas on how to promote events on college campuses.

Some of them you’ll use. Some you won’t. Think of these ideas as a buffet – take what you want, but try something new.

The ideas in Pack the House (Amazon link where you can preview the insides) have been used thousands of times at hundreds of universities and colleges. Though the paperback version of the book is out of print – you’ll get a digital copy of it when you schedule a show!

You can even have CJ host a workshop/lecture on the topic while on campus for a minimal fee and get your board and other campus organizations excited about promoting events and get a flow of ideas going!